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SNAP. PACK. DEPLOY.
MAX&Co. joins forces with British brand RÆBURN for a new &Co.LLABORATION: SNAP. PACK. DEPLOY.
MAX&Co. icons – like the signature outerwear – are reimagined through Raeburn’s lens. Waxed materials, parachute volumes and military touches all feature. A muted palette of khaki, stone and black is boosted with intense, unexpected jolts of orange and hot pink.
With a robust, ready-for-anything attitude, the capsule collection celebrates versatility, movement, and appeal of enduring design. The collection’s thesis is spelled out in the name.
MAX&Co. icons – like the signature outerwear – are reimagined through Raeburn’s lens. Waxed materials, parachute volumes and military touches all feature. A muted palette of khaki, stone and black is boosted with intense, unexpected jolts of orange and hot pink.
With a robust, ready-for-anything attitude, the capsule collection celebrates versatility, movement, and appeal of enduring design. The collection’s thesis is spelled out in the name.
SNAP: speaking to energy and dynamism, as well as the quick-snap-and-go fastenings.
PACK: a nod to versatility and the go-anywhere, packable garments.
DEPLOY: action-ready at all times.
CHRISTOPHER RÆBURN
Founded in 2009 by designer Christopher Ræburn (a Royal College of Art alumnus), RÆBURN is a design studio and fashion brand pioneering sustainability, innovation, and circular design. The brand stands out for its ability to blend high conceptual value with accessible, wearable products, aiming to drive the industry toward a global regenerative economy.
The brand's design philosophy is built on the 3 R's: RÆMADE, RÆDUCED, and RÆCYCLED. Each pillar guides the creation of functional apparel and accessories designed to minimize environmental impact while promoting new systems thinking in fashion.